Musings: What feeds Ramdev's lifestyle empire

written by anjitha at Thursday, June 9, 2011

As his multi-crore rupee business comes under the scanner, the spotlight is on yoga guru Baba Ramdev's vast health and lifestyle empire, fed on low-fat, low-cholesterol, organic and herbal products.Officials at the healthcare centre were tightlipped about the week's volume of business and trends. However, a devotee close to the seer in the capital said "nothing could touch Ramdev's ayurveda initiatives".The most popular health food brand marketed by Ramdev is health wheat, Arogya Atta, a shopkeeper in the Chandni Chowk Market in old Delhi told IANS.
Anjitha:1578