Lowxury is the New Luxury for Custo Barcelona Spring Summer 2010
CUSTO BARCELONA - WOMEN'S COLLECTION - SPRING SUMMER 2010 Lowxury is sustainable luxury, sophistication at the right price, affordable glamour. Glamour with a twist of irreverent humour. The name for the collection’s top range comes from this new idea from the Dalmau brothers, expressed graphically in a new print that has been widely used in the garments: it shows a dressing table with necklaces, ballet shoes, and even a chandelier. Lowxury is hyper-feminine, with many daring details. The pieces are full of surprises, loaded with detail, but with a sly wink that gives the baroque a humorous twist. Dresses inspired by the 1920s, asymmetric tops, baggy jumpsuits, puffball dresses, tunics and blousons in printed silks and linen combined with flashes of pure colour, shining crystals and metallic sparkle. As well as the Lowxury line, there are new pieces in the Pure collection of tops, blouses and dresses that are the backbone of the brand’s most famous, basic line. The collection is completed with Custo Premium, an extensive line that now lies at the creative heart of CUSTO BARCELONA, offering new fashion ideas each season. Prints, fabric and colours are shared by the three lines, with the level of detail increasing as we progress from one line to the next. The cuts become more complex and the items more elaborate, but the collection can be read as a whole and the pieces easily combined. New prints A lady’s dressing table, galloping horses, peacock feathers, microscopic plants and animals, fairy tale characters, dolls and Bengal tigers mix with girl explorers, surf chicks and eastern ladies, tropical flowers and leaves, pineapples and pansies, kittens and animal prints. Irregular stripes and lines, oriental borders and rosettes, pop prints and red lips form the main graphic element, together with letters and messages, signs and postage stamps. Cupids from a variety of traditions, lovebirds, butterflies and dragonflies are the most romantic element, while skulls in Elvis wigs, pot-smoking Jamaicans, and veteran boxers bring a touch of humour. Exuberant colours Colour is one of the keynotes of this collection. Rich, expressive, full of succulent nuances and exquisite shades. Black provides the neutral backdrop that brings out the colours. Purples are the most abundant colours: violet, lilac, purple, mauve. The blues range from lavender to indigo, deep blue and navy, exploding into the turquoises and emeralds that take us into the greens, from baize to apple green, aquamarine and moss. The pinks slide from pastel to cyclamen, leaving a trail of sugared almonds and childhood sweets. The spectrum is completed with tropical touches of orange and yellow, splashes of red and sparkles of white light. Luxurious fabrics and vintage finishes The garments are aged and finished in vintage style, with fabulous guipure trimmings in a thousand and one designs and textures, lace and open-weave stretch fabrics. The fabrics include linen and cambric, voile and cotton poplins, while shimmering silk appears in all its steely brilliance. Silky, shiny viscose knits feature strongly, with great weight that drape beautifully, as well as seersuckers and cheesecloths with metallic threads. Silk gauzes and semi-transparent cottons. Openwork cambric and broderie anglaise. Linens bordered with graphic topstitching, delicate, almost printed, in chain and cross-stitch. Sequinned flat and wavy cuts. Intarsia and jacquard knits. Velvet, devorés, stretch velour.Punched leather and embossed jersey. Plush and chiné cottons. Lace and guipure superimposed on plain silk. Tulle and Even the pieces in the Pure collection feature shapes that break with convention; there is nothing plain or dull in any of the three lines. Tops and T-shirts with elaborate asymmetric off-the-shoulder cuts, or sleeves draped off the shoulder. Cap-sleeved blouses or backless blouses tied at the neck. Long dresses and mini dresses, empire and 1920s style, straight, with flounces or strapless. Fabulous summer coats and Chairman Mao jackets. Mini trenches and round-necked bomber jackets. Blousons and dresses inspired by traditional Mexican dress. Openwork and lace leggings. Tunics and blousons in a thousand different shapes: kaftan-style oriental forms, asymmetric, romantic, gathered at the hip, with a decorative yoke or cravat. Skirts are mini with tucks, gathers and pleats, or short and straight in sequined fabrics. There are boxer shorts and shorts that look like mini skirts. But the newest garment is the jumpsuit. With baggy trousers or calf-length harem pants, a belted puffball shape, strapless tops, or with stretch smocked tops, this is the season's most fashionable item. Low cut trousers become harem pants, taking the conventional five-pocket trouser and completely transforming it, just by cutting it in printed silks and widening the legs. The most casual are inspired by pajamas, gathered at the waist, although they sport a tuxedo-style silk strip down the seam to add a touch of chic. For rock chicks, there are canvas biker trousers with patches on the knees and calves and an abundance of multicoloured stitching. Short-sleeved boleros add an Ali Baba touch, while viscose cardigans can be worn as dresses. Abundant, affected, feminine, the collection is replete with details. Metal studs and chains, rhinestone trimmings, sequins, enormous fake cabochon emeralds and rubies, brilliant details that make the garments shimmer with light. Bobbles and tassels on the cuffs or waist, lace and crocheted edging, guipure pieces attached like brooches, and haberdashery trimmings. Beads and tiny fragments of fabric appliquéd on the garments, colourful topstitching and chain stitch. Figurative embroidery, yokes worked all over with lace and gems. Pieces held together by eyelets and laces, like patchwork without stitching. Borders of plastic lace and lurex. Partridge feathers. Fake and real smocking. Gathered frills on bodices and sleeves, and as trimming. The labels of each series constitute one more detail in the garment. They include “Custo Born to print”, “Lowxury”, “5Th and Custo”, and “Born Baby Born”. These are not normal labels, but are printed inside each piece at the neckline, an original way to identify the new garments. MENSWEAR COLLECTION - SPRING SUMMER 2010 The menswear collection, focusing on the Pure and Premium lines, is more restrained and emphasizes the vintage look of the garments and their prints. The range of items is less extensive but strong on shirts, T-shirts and polo tops. The latest thing in T-shirts is the laser-cut V-neck; most of the models are short sleeved, although some have long sleeves. The collection also includes some crew neck designs. The polo shirts feature a wide range of models with printed patterns, many of them containing stripes and lines with blurred edges, as if they had been drawn by hand. The quality of the colours is exceptional. Button-neck T-shirts, long-sleeved shirts andguayaberas complete the collection of tops. For cooler weather there are jackets, bomber jackets and sweatshirts. Tapered leg trousers with western pockets or five oversize pockets complete the outfit. The printed designs are positioned on the garments; only the striped patterns cover them completely. The designs based on animals feature eagles and other birds, Rosettes, flowers, guitars, boxers, coats of arms, desert landscapes and even surfers, miniatures which have been lovingly stitched in multicoloured thread. FOR MORE INFO PLEASE CONTACT: Meredith Mulligan, Account Executive 145 Spring Street, 5th Floor New York, NY 10012 O: 212.925.3408 C: 786.859.8494 www.asi-mkt.com indianachu - 09.jpg)
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