uninor gsm, uninor mobile, union telecom, uninor
written by indianachu
at Monday, November 30, 2009
As the CEO of Zenith Optimedia Worldwide, Steve King feels that new and emerging advertising markets likeIndia and China will provide the global industry’s recovery, on the back of positive signals from developed markets like US, Europe. “India, with an approximate 10% growth, will certainly be in the top ten advertising markets in absolute dollar terms by 2015,” he told ET.
Zenith Optimedia, the world’s third largest media-buying agency and an enterprise under the Paris-based Publicis Group is upbeat about India. Fresh from bagging new business worth $100 million in the country this year, it is commemorating five years in India by announcing a slew of promotions among its top brass. While the company’s India CEO Ambika Srivastava has been promoted as the chairperson of Zenith Optimedia, Satyajit Sen, MD- North, has been promoted as the agency’s India CEO.
India figures amongst Zenith Optimedia’s 20 largest markets globally, but over the past five years, it has been among the top three fastest growing ones. “Most of our markets are between 15 to 20 years old, so despite being here for only five years, this market has responded very well. Our focus here will be on winning local clients, apart from the international ones. By the next five years, we will have considerably closed the gap on the top two market leaders here,” King said.
In October this year, the agency had forecast the Indian advertising industry to grow at 10% next year. It is also close on the heels of launching a clutch of new tools to aid consumer research.
“Despite flat revenues, our group’s media buys have increased thanks to fragmentation in media. So we need to drive greater standardisation and automation in India. With this in mind, we have made a series of acquisitions of technological services like Click To Sales and Performex, which is the search agency of Google. No other group is investing so much in technology and systems, as we are,” King added.
Commenting on the global advertising outlook, King was of the view that advertising had seen off its worst ebbs. “World advertising spends will be down 10% this year. While the downturn is not over, the rate of decline has stopped deteriorating further, which is very significant,” he said.
”Next year, because of the indicators in US, Europe and Asia, we see a flattening out or even a growth of about two per cent for global advertising in the 2010 calendar year,” King added.
He painted a pretty picture, so far as forecasts for the Indian media market go. “While we expect the Indian advertising to grow at 10% next year, within this we expect newspaper advertising to grow by 7%, making this among the very few markets where newspapers continue to grow," he signed off.
There is reason for King to bet big on India as the agency enjoys a healthy growth rate in this market. This year, it has had a good run, bagging the media-buying duties for brands like Videocon, Uninor (joint telecom venture of Unitech and Telenor), e-Bay and Motorola, among others.
Zenith Optimedia, the world’s third largest media-buying agency and an enterprise under the Paris-based Publicis Group is upbeat about India. Fresh from bagging new business worth $100 million in the country this year, it is commemorating five years in India by announcing a slew of promotions among its top brass. While the company’s India CEO Ambika Srivastava has been promoted as the chairperson of Zenith Optimedia, Satyajit Sen, MD- North, has been promoted as the agency’s India CEO.
India figures amongst Zenith Optimedia’s 20 largest markets globally, but over the past five years, it has been among the top three fastest growing ones. “Most of our markets are between 15 to 20 years old, so despite being here for only five years, this market has responded very well. Our focus here will be on winning local clients, apart from the international ones. By the next five years, we will have considerably closed the gap on the top two market leaders here,” King said.
In October this year, the agency had forecast the Indian advertising industry to grow at 10% next year. It is also close on the heels of launching a clutch of new tools to aid consumer research.
“Despite flat revenues, our group’s media buys have increased thanks to fragmentation in media. So we need to drive greater standardisation and automation in India. With this in mind, we have made a series of acquisitions of technological services like Click To Sales and Performex, which is the search agency of Google. No other group is investing so much in technology and systems, as we are,” King added.
Commenting on the global advertising outlook, King was of the view that advertising had seen off its worst ebbs. “World advertising spends will be down 10% this year. While the downturn is not over, the rate of decline has stopped deteriorating further, which is very significant,” he said.
”Next year, because of the indicators in US, Europe and Asia, we see a flattening out or even a growth of about two per cent for global advertising in the 2010 calendar year,” King added.
He painted a pretty picture, so far as forecasts for the Indian media market go. “While we expect the Indian advertising to grow at 10% next year, within this we expect newspaper advertising to grow by 7%, making this among the very few markets where newspapers continue to grow," he signed off.
There is reason for King to bet big on India as the agency enjoys a healthy growth rate in this market. This year, it has had a good run, bagging the media-buying duties for brands like Videocon, Uninor (joint telecom venture of Unitech and Telenor), e-Bay and Motorola, among others.
indianachu : 07
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